To (very) freely quote Martin Luther “Even if I knew that tomorrow the world would go to pieces, I would still plant my tropical fruit tree”. We don’t want the world to go to pieces. We are aware that the world and its growing population are facing major problems, and we want to be part of a solution, if we can. Joining forces is the key word here: nobody can turn this tide on their own. But together we might.

One of the problems where we would like to make a change is intensive farming, which has brought higher yields per hectare, but this has come at a high cost for Mother Nature. We believe that businesses must take responsibility to make repairs, and should encourage their partners in the chain to do the same. For a responsible and sustainable business, cooperation by all parties in the chain is essential.

Agrofair has formulated core principles following the 3P’s: People & Society, Planet & Ecology, and Profit & Economy. These 3 aspects should be in balance with each other to guarantee a sound and sustainable business for the long term

AgroFair Sustainability Circle



You may wonder why you are receiving a second report labelled 2018: we have come to consider that the report is more appropriately named by reporting year rather than by publication year. The data in this report are data over the year 2018 unless otherwise stated. Won’t happen again, and the content is absolutely up to date!

Informe de Sostenibilidad 2017 (Spanish PDF version)